Light comes from the screen and spreads through the screen
LED display in all, each type of display has its service direction and market, in the brilliant LED display, LED transparent display from birth to now, has been showing a very lush vitality, in many LED display stand out, in the application market to develop their own piece of heaven and earth. Recently, the application of LED transparent screen in the shopping window, bar entertainment, cultural and artistic programs and other scenes is rising, showing a group of popular appearance, once again let people feel the unique charm of transparent screen. LED transparent screen in 2017, in a state of gradual development of small achievements, and LED transparent screen in the future to continue to gain market recognition, also need to uphold the "win without pride, lose without grace" mentality in the display industry.
A vigorous adolescence
LED display continues to differentiate its segments, and LED transparent screen is in line with the segmentation demand of the display market in 2012 or so, in 2017 to obtain the market explosion, has also occupied a territory in the display industry, in the past ten years of development process can be regarded as rising, in the vigorous youth of their own development. At the time of the birth of LED transparent screen, LED display screen is in a setback period due to the renovation of large screen and the improvement of city image. In order to better fit with buildings and reduce the phenomenon of "black screen", LED display manufacturers began to develop transparent LED display screen with high permeability, which can maximize the impact on the image of buildings. It takes a process for the emergence of new things to pass the market test and gain people's high recognition, so the development of transparent LED display screen is not smooth at the beginning.
After a period of anonymity, transparent LED display with transparent, light, fashion, beautiful and other characteristics in 2017 strong rise, transparent LED display can not be separated from the national promotion of smart city construction and building lighting project policy assistance.
2017 is an important year for China to make all-out efforts to promote the construction of smart cities. The development concept of "innovation, coordination, green, openness and sharing" continues to deepen. Concepts such as big data, Internet + and Internet of things will give new connotation to the future smart cities. More and more LED transparent display products appear in every corner of the new city, commercial complexes, shopping malls, 4S stores, Windows and other places with glass, are the existence of LED transparent screen market.
And the building lighting project, the required glass screen may be replaced with LED transparent display. And cities in the new wisdom is in the process of update, will be applied more widely, glass curtain wall, for example, now a lot of buildings from the optical, save construction materials, environmental protection, the application of glass walls, LED display screen with its thin transparent, without steel structure, easy installation and maintenance, appear a good performance characteristics, And glass curtain wall is hit it off, used in glass curtain wall is not only conform to the requirements of the building itself the use of glass walls, but also because of its fashion, beautiful, generous, contemporary breath, and science and technology, to the urban construction more added a special aesthetic feeling, and because the pervious to light performance good, LED transparent screen wall will not affect the daylighting of the building when not working, It can be seen that its architectural practicality, display practicality, ornamental are greatly in line with the current city image of many development requirements.
With the construction of smart city, some traditional advertising styles are gradually out of time in some areas for functional application. The fashionable and technologically advanced transparent LED display rapidly rises in the image of the new city and becomes the object of attention of many advertisers. In the advertising application of smart city, LED transparent screen shows a great market application trend.
From 2017 to now, transparent LED advertising screen increasingly become the display industry "rookie", its popular market popularity is not less than small spacing. Whether it is in the size of the industry exhibition, or recently many excellent cases, transparent LED advertising screen figure is very common.
Entertainment business show more flowering
Transparent LED display in addition to high market value, it fully, thin, fashionable and beautiful characteristics also make it favored by many high-end customers, more and more appear in the high-rise building/building, museum of cultural relics, science and technology exhibition, large shopping plaza and other places of high-end display, also often places of entertainment in the bar, large-scale cultural education program, singing drama stage, It has been comprehensively applied in various scenes of culture and entertainment business.
If the application of transparent LED display in regular shop Windows is common, then the recent case of bringing people extreme light and shadow visual feast in a bar is another feat of LED transparent display application. Pubs have long been synonymous with fashion pioneers, relentlessly striving to be cool and personal. In terms of display effect, the traditional LED rental screen can no longer meet people's growing demand for creative display. The traditional box cloth makes the lighting installation position extremely limited. There will be no atmospheric light and ambient light on the stage, and the scene atmosphere is not harmonious enough, which makes it difficult to present the perfect stage effect.
The appearance of transparent LED screen makes up for the shortage of traditional LED screen, which can be built according to the variety of bar stage shape, and hang the screen at will to show the stage frame and the overall depth of the frame. LED transparent screen products have the advantages of transparency, light and rich color. It is not easy to block the projection of light effect, and it is basically invisible when not in use. When it is lit, the display screen is like floating in the air, so that customers are immersed in it. The bar stage can be used to extend the depth of field of the whole picture, while leaving room for the lighting to hang and play, can give the whole stage a certain atmosphere and dynamic, and can express more themes.
It also makes it easier to implement creative shapes such as spheres, triangles and diamonds than regular LED screens. Owners can customize the bar according to their actual needs, design different theme styles and festival themes, and create a landmark bar scene in the city, so as to provide better experience for customers, enhance the image of the bar, attract customers and increase operating profits.
In the era of intense competition in display technology, transparent display technology has been further improved. From the initial simple design to the perfect coordination of LED transparent screen with bar stage and lighting, the application of LED transparent screen in bars has become more and more mature, more and more brilliant, and also set off a cool trend of transparent screen application in bar industry. In the future, we will see more applications of transparent screen in bars.
The mature period of thick accumulation and thin hair
As we all know, transparent LED advertising screen is an "innovation" of the industry to the light bar screen. At the same time, targeted improvements have been made in the patch manufacturing process, lamp bead packaging, control system and other aspects. Compared with OLED and other transparent display technologies, transparent LED advertising screens also have seamless stitching and are not subject to the advantages of size and area. But the transparent LED advertising screen also has a lot of obstacles to the development of the "trouble".
The industry believes that the current transparent LED advertising screen, from the technical point of view, although many transparent LED advertising screen products have been very mature and stable, at the same time, the application of its segmentation field is also successful, but there is still a certain contradiction in terms of point spacing and permeability: LED advertising screen point spacing is smaller, the higher the clarity, the better the display effect, and LED transparent screen is popular in the market, an important reason is because of its good permeability, therefore, many LED advertising screen manufacturers continue to optimize transparent display products, improve the permeability, in the choice of clarity and permeability, LED advertising screen only very well resolved the two "contradiction", to make the product more in line with the market requirements, but it seems that there is still a long way to go.
From the point of view of the market, it has been mentioned above that the current transparent LED advertising screen products are mostly used in some high-end business display fields, and the important reason is that the price is high. Of course, this is also related to the fact that the transparent LED advertising screen in the current industry is still a "niche product" and the market volume is relatively small. Almost no screen enterprises in the industry carry out mass production of transparent LED advertising screen, so the price is always high. Similarly, the price cannot go down and the market cannot rise. So the current price of LED transparent products to fall mainly rely on the optimization of industry productivity to reduce costs.
On the other hand, there is another important reason hindering the development of transparent LED advertising screens at present -- high maintenance cost. Transparent LED advertising screen products are almost all used in large-scale engineering projects, and its maintenance difficulty can be seen. Apart from the influence of maintenance environment, compared with conventional LED advertising screen, transparent LED advertising screen is often "a bad is a big", and the maintenance cost is of course much larger. Therefore, the standardized production and service construction of transparent LED advertising screen must be put on the agenda and implemented as soon as possible.
In addition, there are some other details of transparent LED advertising screen to be upgraded or processed, such as its rainproof, wind resistance, dustproof, sunscreen functions need to be strengthened, disassembly, maintenance requirements are simpler and faster, and how to make transparent LED advertising screen more design sense, sense of innovation, etc. At present, some screen enterprises in the industry are forward-looking and begin to combine VR and other technologies with transparent LED advertising screens to create excellent display effects. I believe that with the technological innovation exhibition and the price of transparent LED advertising screens, LED transparent products will usher in a broader market blue sea.
The appearance of the eye-catching LED transparent display, can be used to describe the development of the past few years, and by beautifying the building, helping the stage, and support the atmosphere of the bar, it has gained a part of the display market. We believe that LED transparent screen is in line with the original intention of providing transparent screen more and more in line with the market demand. In the future, it will gradually balance the spacing and definition, combine with digital interaction technology, and will be able to have a mature period of "full opportunities", bring us more "enjoyment of beauty", and let people enjoy the ultimate feast of light and shadow.