The development choice of LED transparent screen manufacturers
It has been 8 years since the rapid development of LED transparent screens. In the past two years, the LED transparent screen industry has undergone major changes. The competitive situation has changed from incremental to a new stage of stock competition. Incremental means that the industry market is developing at a high speed. The competition object of industry manufacturers is to increase demand, and the competition is growth rate. When it comes to the stock, the market growth slows down or even does not grow. In the limited market demand, the competition is the market share. The cake is only so big, the more you have, the less he has.
Especially since the epidemic, the market demand for LED transparent screens has been insufficient, and many projects have been affected. The competition has entered a white-hot stage, with multiple companies vying for a project. Overall, the market demand may still increase, but the price is still standing still, and even low-price competition has made it difficult for the entire industry to increase sales revenue, rising costs, and very thin profits, making the entire LED transparent screen manufacturers face a certain survival. crisis.
In such a networked age, individuals and businesses do not have many secrets to speak of. Company information can be searched through the Internet:
1. The company's strength is transparent: establishment time, enterprise scale, enterprise engineering, etc.
2. Price transparency: There are few secrets between industries. It is easy to know the quotations of different companies by consulting quotations and obtaining information. We encourage this kind of information to be made public and to do business more justly and equitably. However, some manufacturers with ulterior motives, for the sake of orders, maliciously compete at low prices, destroying the rules and environment of the entire industry, and the gains outweigh the losses. Low-price competition also harms the interests of consumers, many products have many failures, and the quality cannot be guaranteed. There are many cases and lessons here.
3. Product transparency: The product types and characteristics of each manufacturer have been disclosed. After all, the competitive trend is here, and no one can hide it.
From the increase to the stock market, a large number of manufacturers will definitely be eliminated. In response to this situation, Lianman Optoelectronics gives some suggestions:
1. More stable products
Compared with conventional screens, LED transparent screens need to save some energy, but there is still some gap from green energy saving. In the first two years, the photoelectric conversion efficiency was low, but now it has improved a little. In the next few years, the photoelectric conversion efficiency will be higher, and the LED transparent screen will save more power. The improvement of photoelectric conversion, the same brightness, less electricity and less heat. The temperature of the entire LED transparent screen is better controlled, the design process will be simpler, and it can be made lighter, thinner and more precise. After the photoelectric efficiency is improved, higher density LED transparent screens become possible. This was not possible 3 years ago.
2. The sinking of services
A project of LED transparent screen used to be a frequent business trip for sales and engineers. A project ran many times. In the past, this method could still be accepted. . But still according to this model, pre-sales and after-sales are unlikely to do well. So with less profit or a lot of business, how to adapt to the market is a problem that all LED transparent screen manufacturers need to think about. Some powerful LED transparent screen manufacturers have begun to set up national offices or distributors to join as a channel for sinking the market, but this method still needs to be verified.
3. The power of capital
Now there are several cases of mergers and acquisitions of LED transparent screen manufacturers in the industry. In this way, they can immediately obtain the capital of listed companies, extend the industry, use channels, burn money to build brands, and expand domestic and foreign market promotion efforts.
4. Talent competition
The future of the company still depends on the talent, whether it can be retained or not. The key to the company's growth is to use it well. Many companies are facing the loss of talent, such as the abandonment of core R&D and sales personnel, loss of blood supply ability, and forced to launch market competition. .
5. Upgrading of marketing methods
A few years ago, LED transparent screen manufacturers mainly looked at sales and boss business and negotiation ability, and the company also relied on industry communication. But times have changed. With the increasing competition in the industry and the development of the company, the marketing methods are more flexible and diversified. Some LED transparent screens have begun to pay attention to online promotion, do Baidu bidding, do Douyin operation, and even do online product launches and news articles.
The market has grown from increment to stock. We should see the overall situation clearly and do not do fearless competition and involution. We should follow the rules of the industry, make the correct layout, and benefit others and ourselves. The above are just the views of Lianman Optoelectronics for your reference.
LED transparent screens have begun to mature in terms of price, technology, service, diversity, etc., especially as the epidemic continues, and the model from incremental to stock has tended to be displayed. What everyone has to do is to continue to accumulate strength and survive. Meet the next wave of incremental outbreaks in the market.